Hortatory--Attempts to influence conduct of listener
Hortatory texts are attempts to persuade audiences who have already accepted certain ideas expressed in the text--sharing the same root as the word “exhort.” Both of these texts are focused on imagined audience of Wilderness Outfitters who want to make their services more accessible.
Eric’s talk focuses on providing access to people with disabilities, and Jenny’s talk is about providing access to people who are Deaf or Hard of Hearing. In your analysis, you may want to compare the explanatory and Hortatory texts and see what differences exist. These are sometimes grouped together as “Expository” texts and so there may be many more similarities between these genres than there are differences.
Hortatory Text - English
This length of this text is 5:40
Hortatory Text - ASL
This length of this text is 4:53.
Both Eric and Jenny refer to other resources and agencies. How does mentioning these outside authorities contribute to the text’s ability to influence the audience?